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Management Team
 
 
ALEJANDRO MASSOT
President

  Alejandro Massot has led, since 1985, broadcasting, CATV and telecommunications ventures throughout Latin America. Founder and Director, among other well known media companies, of TELEFE in Argentina, CABTEL in Chile, TELCAB in Brazil, all of which he conceived and conducted since their inception until they were transferred to international operators, he has great management experience and fluent contacts in the industry.
During the ‘90s, in the height of economic deregulation in the region, he formed many groups and consortiums, in Argentina and Uruguay, which participated in satellite, broadband and cellular telephony projects.
As well as COAX´s President, he is member of the Board of family owned media companies and of a wide range of businesses such as investment funds, localization and mobile data providers and TV programming producers. He has been President, for six periods, of Asociación de Teleradiodifusoras Argentinas (ATA) and Delegate, during eleven years, of the Professional Formation Group at OTI (Iberoamerican Television Organization).



 
HECTOR PEDEMONTE
Vice-President

  Hector Pedemonte has achieved, since 1970, a vast recognition for his track record in the administrative and financial areas of multimedia companies (newspaper/radio/TV), from both management and direction positions.
His understanding of the media as global communications ventures made him one of the pioneers of Cable TV in Argentina, rendering his experience to the creation and development of COAX. As Vice-President of the company, he supervises all the projects in which COAX is involved within Latin America.
He is also in the Board of a wide range of companies involving media, investment funds, localization and mobile data providers and TV programming producers.
Since 1992, he has been a member of the Operating Committee of Latin American Pay Television (LAPTV), overseeing the operation of the three most successful pay-TV movie services for Latin America: Movie City, Cine Canal and The Film Zone.
He has a degree in Economics.



 
JORGE GINNOBILI
Executive Director

  Jorge Ginnobili was among the first executives to be incorporated to the process of professional management for cable TV companies in the Argentine market. Since 1990, he has been in charge of the operative organization of different pioneering projects in the industry in Argentina, Brazil and Chile.
As COAX's Executive Director, he is responsible for the identification and evaluation of potential markets; bidding offers; personnel selection and training and general management. Since 2000 he has coordinated operations for telecommunications systems in Natal, João Pessoa and Maceio, acting as Director and Controller.
He has a degree in Economics.



 
HUGO PEREA
Administrative and Financial Director

  Hugo Perea has been involved in finance and administration management for leading companies in Argentina. In 1993 he joined the Fincable/Cabtel groups as Regional Administrative Manager, to oversee telecommunications companies and Cable TV systems operating in Latin America.
Presently, as COAX´s Administrative and Financial Director, he is responsible for the accounting and financial control of the operations in which COAX is involved, as well as of internal audits and legal issues. He has similar functions in other related companies.
He graduated as a Public Accountant.



 
GUSTAVO BAEZ
Project Director

  Gustavo Baez as Project Director has been responsible for the models and business analysis of more than 40 cable projects within Latin America, as well as for the evaluation and follow-up of the systems developed by COAX.
He has been involved as leading analyst, for related companies and international consortiums, in project analysis related to mobile telephony; data and video transmission technologies (trunking; lmds; mmds; uhf); broadcast TV and satellite delivered programming services for Pay TV. Market research, company valuations, due diligence processes are within his area and he is a member of the senior negotiation team for M&A .
He has a degree in Economics; postgraduate studies in Macroeconomic (IDES) and an MBA from CEMA.



 
DANIEL PICARDI
Engineering Director

  Daniel Picardi has led, since 1988, engineering and operational projects for telecommunications and cable TV systems in Latin America. He has worked in the research and development of digital systems for the CONICET (National Council for Technical and Scientific Research) and has trainees in TELEFE, Argentina, PHILIPS BROADBAND NETWORKS and ANTEC, U.S.A.
As COAX´s Technical Manager he has been responsible for the design, building and operation of more than 20 headends and 15.000 km of cable plant in different cities of Central and South America. He was in charge of the design and construction, for NET Brasilia, replica watches replica watches of the first system that used Hybrid Fiber-Coax architecture in Latin America. Presently, as COAX´s Engineering Director, he oversees the Design, Construction and Operation Departments, which provide services to own and third parties developments.
He has been responsible as an engineer, for related companies and international consortiums, in projects related to mobile telephony; data and video transmission technologies (trunking; lmds; mmds; uhf); satellite and broadcast TV.
He has a degree in Electronic Engineering and postgraduate studies in Management Development (IAE).



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